KFC - Smart Menu 2016

Information

Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin

Background/Objectives

Strategy

Results

Background/objectives:
After hard partying for the holidays, teens had little money to show off in January.

Objectives:
Increase overall sales, smart menu sales and transactions with double digits vs. LY
surpass McDonalds in brand power

Strategy:
Our solution for the penniless teens: more than a tasty & cheap menu, but an inspiration to be authentic, even when they have little money.

Results:

By tapping into real teen insights we’ve managed to have one of our most successful sales campaigns ever and overpass McDonalds in brand image indicators.