Storytime - STORYTIME
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: MediaInvestment
Public Case Summary:
Enabling the magic experience of parents telling a bedtime story to their kids, even if they are separated by thousands of kilometers is already a winning story proving how technology can be used to help people, regardless of the evaluating criteria.
But when this initiative comes as proof of Telekom's mantra and results exceed expectations, we believe it should qualify for an Effie as proof that it is possible to build a brand by enabling a brand experience.
Team: Vasilike Corluka, Chief Creative Officer - LEO BURNETT // Victor Stroe, Head of Planning & Associate Director - LEO BURNETT // Mihai Lucanu, Head of Client Business Management - LEO BURNETT // Maria Ilea, Digital Client Manager - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Ruxandra Rau, Director Brand & Communication Strategy Telekom Romania - Telekom Romania // Andreas Elsner, Chief Commercial Officer - Telekom Romania // Stefania Daniela Rusu, Brand & Communication Strategy Telekom Romania - Telekom Romania.
Creative Reel
Images of Creative Work
Instagram story
Outdoor for Airports
