Telekom România - Tadaaam Show

Information

Campaign: Tadaaam Show
Brand: Telekom România
Client: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

 

Background/Objectives
Strategy
Results

Background/objectives: Establish an emotional connection with Romanian youth.

Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an exciting cool presence in their lives.

Results: TELEKOM reversed a declining trend in both business and image.

Online

Engagement

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Other Advertising Communications

Content created by fans

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