ING Bank - Talking Salaries
Information
Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Background/Objectives
Strategy
Results
Background/objectives:
The hugely successful “Leutzu” campaign added 100 000 salary clients. This time, we aimed for 120 000 fresh salaries brought to ING.
Strategy:
Maybe you would care more if your salary could actually speak to you. If your salary was a human being - just like you - you would pay more attention to his concerns. But if salaries could talk, they would tell you straight to bring them to ING Bank.
Results:
The “Talking Salaries” campaign managed to further increase ING’s consideration as a “main bank “– 134 000 more people brought over to ING their recurring income. So, ING Bank’s salary market share grew a spectacular 21.6% in 2017.
Radio
OOH
Others
Online Banners
