Tazz - When cravings hit, Tazz delivers

Another delivery app that talks about diversity and fast delivery? Not if you compete with international players and you’re the lastest entrant, with ambitions to challenge the category leader (Glovo) in only 3 years of existence.
“When cravings hit, Tazz delivers” is a creative & strategic umbrella that unlocks the power of disruptive communication through memorable & locally relevant-content.
Results? Tazz Doubled its GMV (Gross Merchandise Value), achieved +123% in MAU (Monthly Active Users), summing 56% of Glovo’s MAU and registred record Top of Mind, historically-close to Glovo (13pp difference).