AVStore - The Black Friday Live Auction
Information
Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler
Background/Objectives
Strategy
Results
Background/objectives:
This is the story of how the leader of the premium audio products market attracted a new type of customer in a market that seemed limited to the niche of connoisseurs, a marketing move that significantly grew its business.
Strategy:
We created the first HiFi products public auction event for connoisseurs in order to create big interest and buzz around AVstore’s Black Friday offer for non-connoisseurs.
Results:
Both sales and orders objectives where surpassed.
INTERNET
1. Digital Video AVstore BF
Play Video
2. Facebook Ad for Event
RADIO
AVstore Radio BF
AUCTION EVENT
1. cut from facebook live broadcast
Play Video
2. cut from partner blogger video
Play Video
OTHER
1. Landing page-AVstore-BF
2. Facebook Bidding Users
