Gillette - The Father & Son Game
Information
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Background/Objectives
Strategy
Results
Background/objectives:
Connect Gillette with Romanian men & teenagers through a locally relevant activation
that brought them closer to the brand.
Strategy:
With football in the brand DNA & also in Romanian men’s hearts, Gillette designed its own distinctive football moment, different from what any other brand was doing on the football territory. By providing the frame for a Father & Son real competition, Gillette placed football at the core of their unique relationship, closing the generation gap.
Results:
All results exceeded campaign objectives.
TV
Brand Experience video
INTERNET
Website
YouTube Pre-roll
Facebook cover photo
OTHER
Sports News 1
Sports News 2
Sports News 3
POINT OF PURCHASE
In-store Activation Photos Album
Poster 1
Poster 2
