Samsung - The Note Challenge
Information
Campaign: The Note Challenge
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Background/Objectives
Strategy
Results
Background/objectives:
Considering the aggressive competition, we had to define a role for Note9 as distinctive as possible locally, while using it as an image driver for the entire Samsung Mobile Category.
Strategy:
THE NOTE CHALLENGE - THE FIRST ONLINE REALITY SHOW IN ROMANIA
We positioned Note9 as the enabler that can bring ideas to life, from the first plan, to reality.
Results:
A positive impact across portfolio, increasing its distinctiveness, high quality image and leading-edge technology attributes. The digital results surpassed the benchmarks of the previous Note launch, with the same media budget.