The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
By making parents experience in real life the dangers their kids could experience online, Telekom managed to shake their apathy so they act fast. The Park is a one-of-a-kid idea never seen before in Romania, that had the capacity to disrupt parents' traditional indifference through the power of a shocking experience.
Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România
Creative Reel
Images of Creative Work
Homepage 1
Homepage 2
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