Kaufland - Trăieşte fresh

Information

Campaign: Trăieşte fresh
Client: Kaufland
Brand: Kaufland
Submitted by: Leo Burnett România/Publicis One
Contributing Agencies: GMP PR // Universal Media

Background/Objectives

Strategy

Results

Background/objectives:

Our challenge was to change the years-long cheap perception that Kaufland was having, by creating a new brand positioning that would attract new, up-scale clients who were not considered Kaufland and thus, increase sales.

Strategy:

We created our own territory, where Kaufland exceled and which was very important for our target: the FRESHNESS territory.

Results:
All results exceeded objectives.