Samsung - #upgrade2SUPER with S9
Information
Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Background/Objectives
Strategy
Results
Background/objectives:
For the S9 launch in Romania, Samsung had to give the youngsters a locally relevant reason-why to consider the it, while differentiating it from the increasing competition.
Strategy:
#upgrade2SUPER with s9 = Upgrade Your Social Media Content
Turning the S9’s new camera into what young people needed the most: an outstanding tool for super-elevated visual content on Social Media.
Results:
Massive amounts of participation for the brand (the organic exposure surpassing the paid media), a great uplift of the global campaign and a positive impact overall Samsung Mobile’s perception.