Strongbow - Where’s Mr. Applehead?
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken România
Submitted by: Ogilvy & Mather
Media Agency: Starcom MediaVest
Background/objectives: After a successful brand and category launch that won the summer objectives, our job was to convince people to consume Strongbow during the out of the season time.
Strategy: Introducing product credentials as an interactive gamification digital experience: we designed the first interactive Instagram campaign in Romania that allowed everyone to experience the entire cider making process, from orchard to glass, using the native functions of the platform.
Results: Mr. Applehead became the Romanian Instagram’s darling and a social media star, placing Strongbow Romania in top 3 Strongbow accounts worldwide.
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