Catmobile - You never know when bad luck strikes
Information
Campaign: You never know when bad luck strikes
Brand: catmobile
Client: Catmobile.ro
Submitted by: Sector 7
Background/Objectives
Strategy
Results
Background/objectives:
Our category generated no brand loyalty. We wanted to change that. So we had two tasks: Make the brand known, and generate a 50% increase in site visits during the peak sales period of `16 Nov – 31 December`
Strategy:
Create a sense of urgency amongst users by showing how painful it is to drop your phone.
Results:
7 million views, 39K shares, 235.000 interactions. Catmobile entered among the most searched terms on google Romania in launch week. We reached a growth of 160% in visits and 255% increase in transactions.