Effie Talk #2: How to Win an Effie – A Winner’s Perspective

The second event in the Effie Talks series is here. IAA Romania, together with UACR, invites you to a session designed to guide you through the journey of crafting a winning case —offering practical advice, tips, tricks, and valuable industry insights.

Your hosts — Valentina Vesler Head of Communications, Valvis Holding, Diana Crâșmariu General Manager & Head of Strategy, Cohn & Jansen Creative Network, Ioana Cadîr General Manager, Jam Session Agency, and Adrian Pasarică Head of Marketing, Orkla Foods România — will welcome you to an insightful and memorable workshop.

This session will feature two award-winning campaigns from Effie 2025:

AQUA Carpatica Kids – Why? (Effie Gold Winner 2025), presented by Valentina Vesler and Diana Crâșmariu;

Linco Patisero – The Pie Faces (Effie Gold Winner 2025), presented by Ioana Cadîr and Adrian Pasarică;

💡 Attendees will gain exclusive insights into the strategy, execution, and case-writing process that turned these campaigns into success stories.

🗓 Date: 29 April 2026

🕤 Time: 10:00 – 12:00

📍 Location: IAA HQ – Calea Victoriei 126, 3rd Floor

🎟  This event is free to attend, with limited seats available.

🖋 Register here: https://docs.google.com/forms/d/16OgmtQz1145Znyr-8Yy83KAU9e1h7PzPZ8I9iiQFJ4c/edit

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