WINNERS ROMANIAN EFFIE AWARDS 2017
PACKAGED FOOD
Nominees:
Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Contributing Agencies: Kubis Interactive // Next Advertising
Campaign: Frozen Freshness
Client: Macromex
Brand: Edenia
Submitted by: Publicis România/Publicis One
Contributing Agency: Starcom
BRONZE:
Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Contributing Agencies: Kubis Interactive // Next Advertising
GOLD:
Campaign: Frozen Freshness
Client: Macromex
Brand: Edenia
Submitted by: Publicis România/Publicis One
Contributing Agency: Starcom
SNACKS, CONFECTIONERY AND DESERTS
Nominee:
Campaign: The Taste of Having Fun
Client: ETI European Food
Brand: ETI Puf
Submitted by: Ogilvy România
Contributing Agency: United Media
No winner
PERSONAL CARE PRODUCTS & SERVICES
Nominees:
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Contributing Agency: Dăescu Borțun Olteanu
BRONZE:
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Contributing Agency: Dăescu Borțun Olteanu
HOUSEHOLD SUPPLIES & SERVICES
Nominees:
Campaign: Unforgettable memories
Client: P&G
Brand: Lenor
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: Mediacom
No winner
ALCOHOLIC BEVERAGES – BEERS
Nominees:
Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: First Content Studio
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
BRONZE:
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
SILVER:
Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: First Content Studio
ALCOHOLIC BEVERAGES – OTHERS
Nominees:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
Contributing Agencies: OMD Romania // Vice// Fieldstar//Porter Novelli // Frank
GOLD:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
Contributing Agencies: OMD Romania // Vice// Fieldstar//Porter Novelli // Frank
NON-ALCOHOLIC BEVERAGES
Nominees:
Campaign: 50 years of free spirit in Romania
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agencies: Kaleidoscope Proximity // OMD Romania
Campaign: A coffee for millions of little coffees
Client: Fortuna Coffee
Brand: Fortuna
Submitted by: Propaganda
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
Campaign: Thirst yourself
Client: Rio Bucovina
Brand: Bucovina
Submitted by: FCB Bucharest
Campaign: Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: GMP Advertising & Webstyler
Campaign: Double or almost nothing
Client: The Coca-Cola Company
Brand: Fanta & Sprite
Submitted by: McCann Worldgroup România
Contributing Agencies: McCann PR // MRM // McCann Romania // UM Romania
Campaign: Coca-Cola Lime Launch
Client: The Coca-Cola Company
Brand: Coca-Cola Lime
Submitted by: McCann Worldgroup România
Contributing Agencies: McCann PR // MRM // McCann Romania // UM Romania
SILVER :
Campaign: 50 years of free spirit in Romania
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agencies: Kaleidoscope Proximity // OMD Romania
GOLD :
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
DURABLES
Nominees:
Campaign: Duster connected by Orange
Client: Dacia România
Brand: Dacia Duster
Submitted by: Graffiti BBDO
SILVER :
Campaign: Duster connected by Orange
Client: Dacia România
Brand: Dacia Duster
Submitted by: Graffiti BBDO
RETAIL
Nominees:
Campaign: Trăieşte fresh
Client: Kaufland
Brand: Kaufland
Submitted by: Leo Burnett România/Publicis One
Contributing Agencies: GMP PR // Universal Media
Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler
SILVER :
Campaign: Trăieşte fresh
Client: Kaufland
Brand: Kaufland
Submitted by: Leo Burnett România/Publicis One
Contributing Agencies: GMP PR // Universal Media
RESTAURANTS
Nominees:
Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin
SILVER:
Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin
FINANCIAL SERVICES
Nominees:
Campaign: Brand Image Campaign
Client: Groupama
Brand: Groupama
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: Zenith Media
Campaign: The Fast Forward Loan
Client: ING Bank România
Brand: ING
Submitted by: Headvertising
Contributing Agencies: Mullen Lowe Profero// Zenith Media Communication
Campaign: Salary’s best friend
Client: ING
Brand: ING Salary account
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Senior Interactive
Campaign: Kisses
Client: NN Life Insurance România
Brand: NN Health Insurance
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Skepsis
BRONZE:
Campaign: The Fast Forward Loan
Client: ING Bank România
Brand: ING
Submitted by: Headvertising
Contributing Agencies: Mullen Lowe Profero// Zenith Media Communication
BRONZE:
Campaign: Salary’s best friend
Client: ING
Brand: ING Salary account
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Senior Interactive
SILVER:
Campaign: Kisses
Client: NN Life Insurance România
Brand: NN Health Insurance
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Skepsis
MEDIA & ENTERTAINMENT
Nominees:
Campaign: Facing the Romanian Reality
Client: Viacom International
Brand: Comedy Central
Submitted by: DDB România
Contributing Agency: Media Investment
Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda
Campaign: Romanians adopt Remainians
Client: Mediafax
Brand: Gândul.info
Submitted by: GMP Advertising & Webstyler
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
SILVER:
Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda
SILVER:
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
GOLD:
Campaign: Romanians adopt Remainians
Client: Mediafax
Brand: Gândul.info
Submitted by: GMP Advertising & Webstyler
TELECOMMUNICATIONS
Nominees:
Campaign: Escape from Bastilieva
Client: RCS-RDS
Brand: Digi Mobil
Submitted by: Papaya Advertising
Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Campaign: Vodafone Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
SILVER:
Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Campaign: Vodafone Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
MEDICAL SERVICES & HEALTHCARE PRODUCTS
Nominees:
Campaign: Secom – The Catalogue of Modern Challenges
Client: SECOM
Brand: SECOM
Submitted by: McCann Worldgroup România
Contributing Agencies: UM Romania// Mccann PR// MRM/Mccann Romania
Campaign: Your head on holiday
Client: Sanofi România
Brand: MagneVie
Submitted by: Publicis România/Publicis One
Contributing Agency: OPTIMEDIA
SILVER :
Campaign: Your head on holiday
Client: Sanofi România
Brand: MagneVie
Submitted by: Publicis România/Publicis One
Contributing Agency: OPTIMEDIA
RENAISSANCE
Nominees:
Campaign: The Power of Crunchiness
Client: ALKA
Brand: ALFERS
Submitted by: WOPA
SILVER:
Campaign: The Power of Crunchiness
Client: ALKA
Brand: ALFERS
Submitted by: WOPA
SUSTAINED SUCCESS
Nominees:
Campaign: Belgravistan
Client: RCS-RDS
Brand: Digi Mobil
Submitted by: Papaya Advertising
Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN
Campaign: When it matters to you
Client: Provident Financial România
Brand: Provident
Submitted by: Jazz
Contributing Agency: Initiative Media
Campaign: The Story of Leadership Goes On
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Contributing Agency: Media Investment
BRONZE:
Campaign: When it matters to you
Client: Provident Financial România
Brand: Provident
Submitted by: Jazz
Contributing Agency: Initiative Media
SILVER:
Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România.
Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN
Campaign: The Story of Leadership Goes On
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Contributing Agency: Media Investment
SHOPPER MARKETING
Nominees:
Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by: FCB Bucharest
Contributing Agency: V8 Interactive
BRONZE:
Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by: FCB Bucharest
Contributing Agency: V8 Interactive
BRAND EXPERIENCE
Nominees:
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Contributing Agency: Graffiti PR
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet// Wired Views
Campaign: The Free Spirited Concert
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agency: Tribal Worldwide Romania
SILVER :
Campaign: The Free Spirited Concert
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agency: Tribal Worldwide Romania
GOLD :
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet// Wired Views
POSITIVE CHANGE – BRANDS (CSR)
Nominees:
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
BRONZE :
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
POSITIVE CHANGE – NON – PROFIT
Nominees:
Campaign: Green Endorsement
Client: Plantăm Fapte Bune în România
Brand: Plantăm Fapte Bune în România
Submitted by: Publicis România/Publicis One & NURUN
Campaign: Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One & NURUN
Campaign: The Survivors
Client: Romanian Police
Brand: General Inspectorate of Romanian Police – Traffic Police Directorate
Submitted by: Mercury 360 Communication
BRONZE:
Campaign: Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One
SILVER:
Campaign: Green Endorsement
Client: Plantăm Fapte Bune în România
Brand: Plantăm Fapte Bune în România
Submitted by: Publicis România/Publicis One
MEDIA INNOVATION
Nominees:
Campaign: Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by: McCann Worldgroup România
Contributing Agencies: MCCANN PR//MRM//MCCANN ROMANIA// UM ROMANIA
Campaign: Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: GMP Advertising & Webstyler
GOLD:
Campaign: Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by: McCann Worldgroup România
Contributing Agencies: MCCANN PR//MRM//MCCANN ROMANIA// UM ROMANIA
ENGAGED COMMUNITIES
Nominees:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The HUB Partners
Contributing Agencies: Vice // Fieldstar // Porter Novelli // Frank
Campaign: The 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS // GMP PR // GO STUDIO // WEBSTYLER
SILVER:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The HUB Partners / OMD Romania
Contributing Agencies: Vice // Fieldstar // Porter Novelli // Frank
GOLD:
Campaign: The 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS // GMP PR // GO STUDIO // WEBSTYLER
SPORTS MARKETING
Nominee:
Campaign: Eu sunt 12
Client: Bergenbier
Brand: Bergenbier
Submitted by: Making of Promotion & First Content Studio
Contributing Agency: Leo Burnett
BRONZE:
Campaign: Eu sunt 12
Client: Bergenbier
Brand: Bergenbier
Submitted by: Making of Promotion & First Content Studio
Contributing Agency: Leo Burnett
SEASONAL MARKETING
Nominees:
Campaign: #HolidaysAreComing
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: McCann Worldgroup România
Contributing Agencies: Mccann PR// MRM // Mccann Romania// UM Romania
Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin
Campaign: Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone Prepaid
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler
BRONZE :
Campaign: Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone Prepaid
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
SILVER :
Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin
GRAND EFFIE :
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners / OMD Romania
Contributing Agencies: Vice// Fieldstar//Porter Novelli// Frank