Observator – The RGB News

Observator – The RGB News Information Campaign: The RGB NewsClient: Observator / Antena 1, Antena 3 / Intact Media GroupBrand: ObservatorEntrant Agency: Geometry Global România Background/Objectives Strategy Results Background/objectives: No more than 17 people out of 1000 donate blood, leaving Romania at the bottom of blood donation ranking in Europe. Strategy: We turned the color red into the lead actor of the campaign. Or, better said, the lack of red. By simply removing the trace of red from the live news, Antena 1 showed how life without red looks like. Results: In just one week the number of donors increased by 80% and the government signed a historic increase of 300% for the 2015 blood donations budget. TV Branded Content Online Facebook App back to winners